Wednesday 13 March 2013

History and Context of Journalism; Seminar Paper


In the 1950s and 60s America when through many political, philosophical and economic changes because of the various outcomes of WWII and the Great Depression;

In the 40s Keynes stepped away from classical economics and horrified those against his ideas surrounding state intervention in the markets. Keynes used the great depression as his prime example of how a world’s economy can decline. From his analysis he came to the conclusion that the cause of the decline was ‘small and narrow’ and believed that the solution was also that. His reasoning for the depression was lower aggregate expenditure contributed to a decline in income and to employment that was way below average. His answer to the problem was to keep people employed – even if it meant filling and refilling holes – government should intervene when the economy slows because the private sector would not be able to invest enough to keep production steady and the economy out of a recession.

The greatest philosophical movement to come out of the war was existentialism, led by the writings of jean-Paul Sartre and Albert Camus. Existentialism begins with not merely a human subject but the acting, feeling, living human individual. An individual’s starting point is characterized by what has been called ‘existential attitude’ or a sense of disorientation and confusion in the face of an apparently meaningless or absurd world. Kierkegaard proposed that the individual is solely responsible for giving meaning to life and living authentically. Kierkegaard, an existentialist of the 20the century, suggested that the individual, not society or religion, is responsible for giving meaning to life and living it authentically.
Nihilism, on the other hand, suggests the denial of one or more putatively meaningful parts of life. It is commonly posed as existential nihilism which argues that life is without objective meaning, purpose or intrinsic value.

The new industrial state;
Changes to ideas surrounding economics were still going strong after Keynes; John Galbraith wrote the new industrial state which explores the ins and outs of this new economic system sweeping through America throughout the post war period. The system itself is described as nihilistic because there is no real point to it or its survival and was also seen to be technological-bureaucracy.
Galbraith suggests that it is the ‘technostructure’ that controls everything and that they subordinate the government for their own progression and self-esteem. ‘Those who run the corporations own no share of enterprise; they are selected narcissistically by boards that have been chosen by the owner.’
The innovations and alterations to economics after the Second World War were great. The most evident was the introduction of technology into the production of things, increasing and making production of products easier for corporations. But it became apparent, very soon, that the machines began replace the manpower that was needed before. Not only that, the machines had the ablity to replace human intelligence.
With these developments the dynamics of businesses began to change; at one point the corporation was confined to large scale production (steel making, petrol refining etc. ). Now corporations sell food, newspapers and provide entertainment, which was done only by small firms or individual traders. 

The nature of industrial planning;
The 'techno structure', Galbraith emphasised, was based on the need for planning so that it could survive. But planning was not positively seen at the time because of the ideological overtones of the Cold War and the way that communist countries used planning. Conveying an idea of danger, in American libertarians because they believed planning curtailed liberty. But Galbraith believed this reaction occurred at the wrong time.
It occurred when an increase in technology and the accompanying commitment of time and capital were forcing planning on industrial communities.
-          It is the instinct of the conservatives that economic planning involves the control of individual behaviour. The denial that we do any planning has helped conceal the fact of such control even from those who are controlled.
The old method of assuming economic success ( the customer - by making the offer to buy- obtains the responding action of the firm that supplies his needs) no longer works. Consumer’s needs must be predicted months and years in advance and what the consumer wants because when the day comes they may not be willing to buy the product.
Planning is also vital to control market behaviour - anticipatory steps to ensure that necessary supply is available at an appropriate wage or price. As well as planning and making sure that the price of the means to produce products are cost consistent with the price the firm buys the product for, not to mention control over what is sold and what is supplied; The industrial system must replace the market with planning. A corporation must do what is necessary to make sure that the necessary supply is available at an appropriate wage or price, which can only be achieved by planning. The concept of planning emphasises the bureaucratic nature of the system.

The technostructure;
Galbraith outlines  the technostructure in three parts;
-          Technology itself, which dispenses the need for skilled employees.
-          Needs the power of a group of people for planning. They need to understand and manage technology so that the technostructure runs smoothly.
-          Co-ordination of specialised talents, developed to examine the information required to make decisions.
The ultimate power in decision making is firmly embedded within groups of a corporation’s hierarchy.

The goals of the industrial system;
Galbraith outlines the goal/objective of the technostructure, like any organisation is survival. These are the way in which it achieves that;
1.       The first essential tool for survival is to preserve the autonomy on which its decision making power depends.  This relies on it having secure minimum earnings; so long as earnings are enough to make payments to stockholders and provide supply of savings for reinvestment the organisation will survive. If the earnings are less they will have to appeal to outside suppliers of capital, reducing the autonomy of the technostructure.
2.       System is social policy. Emphasis on inherently and functionality independent character. It is the private enterprise system. It needs to ensure that it is accepted wholly.
3.       The industrial system must achieve the greatest possible rate of corporate growth as measured in sales. The technostructure is self-interested. The expansion of output means expansion of the technostructure, meaning more responsibility, more promotion and compensation. Growth as a goal is consistent with the personal and economic interest of those who participate in decisions and direct the enterprise. It is also protection against contraction. Contraction of output becomes much more painful and damaging as the techno structure rises. Costs cannot be reduced by laying off workers.
4.       Technological expertise serves the need of its members. Progressive technology means jobs and promotion for technologists and capacities for expansion rely on capacity for innovation. Technical innovation that the firm holds and recruits customers for its existing products and expands to produce new ones.

The industrial state and the state;
-          Qualified man power is decisive for the success of an industrial state. Much scientific and theological innovation is funded by or comes from the state
-          The state regulates aggregate demand for products of the industrial system. The state provides wage and price regulation - without it the industrial system is unstable.
-          The industrial system is inseparably associated with the state; ‘the mature corporation is an arm of the state. And the state is an instrument of it.’ Though people accept that there is a line between private sector business and the state. The line between public and private authority in the industrial system is imaginary - the detestable association of public and private organisations is normal.
-          The increase of unionism drove the state to dominate business, by encouraging it to adopt roles in the management of aggregate demand, controlled wages and prices (Keynesianism).
-          The government adapted itself to the needs of the industrial system, but the industrial system was incapable of gaining an alliance with the state.
-          The industrial system comes to influence government by integrating itself seamlessly with outer functions of government that it becomes artificial to draw a line between public and private sectors – the technostructure makes government decisions.