Media Law - Copyright:
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Copyright protects intellectual property.
Creative content.
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When
quoting other peoples material they must be attributed. Under certain
circumstance we can use that material.
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Clean up of copyright - their might be a parody
clause in new law.
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Intellectual property operation - IPO
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Fair dealing - get out if jail card- allows use
of material within guidelines.
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Photographs cannot be used under fair dealing. A
photographs copyright relies on consent.
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If copyright mistakes are made, like other legal
ones you won't be trusted in an organisation. Competence.
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What's not protected? Slogans, undeveloped
ideas, catchphrase. Dan brown copy right - holy grail.
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Getting wrong will cost you money!
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Fair dealing - for the purpose of reporting if
current events we can lift the thrust of stories/quotes from rivals. Must be
attributed. In hour public interest. Usage must be fair.
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Fair dealing allows wider reporting of stories
in public interest. Criticisms and reviews of material. Broadcast news obits of
film stars can use their movie clips
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Danger areas - the internet YouTube, Facebook
etc. Sports coverage - news access rights. Photographs and film archive.
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Recognise copyright issues early. Contacting
right holders takes time. Tell others if you have copyright cleared. Don't life
material without reference up!
IPO modernising copyright document - useful to
understand copyright
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